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Marketing Specialist


Job Description

The Marketing Specialist for Digicon will create B2B content for brand awareness, lead generation and nurturing. 

You will be perfect for this job if you are a whiz at turning technical information into reader-friendly stories that educate and encourage followers to act. You must have a passion for digital marketing and technology.

Primary/Essential Duties and Key Responsibilities:

  • Develop short and long-form content for generating leads and awareness, including (but not limited to) email, blog posts, social posts, webinars, PowerPoints, videos, interactive content, and more.
  • Create and review marketing emails in HubSpot and AWS portal
  • Manage Google Ads account, create ads, manage budget, and submit invoices internally
  • Manage website, including writing posts, curating posts, formatting and publishing posts, and monitoring metrics.
  • Help manage webinars, train speakers, or conduct webinars
  • Maintain our social presence across LinkedIn, Twitter, Instagram and Facebook, optimizing for growth and engagement using HubSpot
  • Write content as needed to ensure consistency in quality, style, and brand voice across the business.
  • Work closely with team to produce assets that are SEO-friendly, visually appealing, and on-brand.
  • Ability to create landing, resource, 10x, and other pillar pages using HubSpot or WordPress
  • Ability to take ownership and manage projects
  • Able to review and improve sales emails and call scripts

Required Qualifications:

Knowledge, Skills and Abilities

  • Excellent writing skills
  • Ability to understand technology topics and communicate them in a simple and interesting manner
  • Knowledge of digital marketing, including SEO, clusters, and keyword research
  • Understanding basic graphic design principles and create graphics via Canva templates
  • A continuous learner mindset and can-do attitude
  • Experience with WordPress (updating website content)

Experience, Education, Certification, License and Training

  • 1-3 years of experience developing content including emails for multiple formats
  • Proficiency with social media platforms (LinkedIn, Twitter, Instagram, Facebook, YouTube)

Preferred Qualifications:

  • B.A. in journalism, communication, or marketing
  • Experience with marketing automation and email software, Hubspot preferred
  • Experience working for a B2B company, technology industry preferred
  • Experience with WordPress
  • Creative

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